Overview

• Identified that the problem was not feature gaps—but experience fragmentation
• Reframed the initiative from:
  • “Integrate systems” → “Unify user experience across systems”

Designed how multiple products could behave like one coherent system

Problem

The core issue:

• Multiple products in the suite function independently
• Users must navigate across systems to complete workflows

What this creates:

• Broken user journeys
• Cognitive overload for users

👉 In short:

The suite exists technically—but not experientially

Goals / success metrics

• Create a unified asset management experience across the product suite

Process

• Moved from System integration (technical) ****to Experience integration (user-centric)
• Cross-product workflows
• Unified visibility across asset lifecycle