Identified the gap between data availability and user actionability
Framed the solution as a B2B2C system, not just a consumer app
Designed how smart meter data could be translated into:
Insights
Feedback loops
Behavioral nudges
Problem
Despite having access to detailed energy data:
Utilities lacked visibility across distributed assets
Customers lacked awareness and motivation to change usage patterns
Core issue:
Data existed, but it did not translate into decisions or behavior change. High customer churn driven by unexpected billing and lack of consumption awareness
Key insight
Customers don’t actively monitor energy usage
Awareness alone does not drive action
Utilities had no structured way to:
Interpret data
Influence behavior
Goals / success metrics
Move Energy data from passive reporting to active behavior influence.